Amazon Target Market
Amazon Target Market In 2022 (Age, Gender + Demographics)
Almost everybody knows what Amazon is because of its extensive product selection and popular fast shipping times.
Amazon is an enormous company. However, it’s possible to be curious as to which market Amazon targets. What are the most popular areas where Amazon customers reside?
Amazon’s Target Market in 2022: What Do You Think?
Amazon’s primary market is the middle and upper classes, even if they are equally divided by genders. It targets consumers with smart or home-based devices between 18-24 years old. Amazon’s US target market comprises 60%, which prefer to shop online for ease, speed delivery and competitive pricing.
Amazon targets what age group?
Amazon may have some traditional brick-and-mortar locations in certain areas, but almost all their sales are online.
Amazon ranks 9th overall in global internet traffic as of 2022.
Amazon is aiming to attract a user base who has regular access to the internet. This makes younger generations ideal customers for Amazon.
Amazon Prime subscribers make up the largest portion of those between 35 and 44.
Amazon Prime members are eligible for even greater savings, exclusive deals, or additional savings than the non-Prime membership.
However, with the internet continuously rising in popularity, Amazon’s target age extends to all ages.
Which country is Amazon’s target market?
Amazon’s market target can be located anywhere with internet connectivity.
Amazon, which now has international sales and marketing capabilities, has huge customer bases around the globe.
Amazon, though the world’s largest retailer of tech and the top general merchandise retailer worldwide, still offers a personalized shopping experience.
Amazon offers a personalized shopping experience, which is why the location of the market target is hard to determine.
Amazon’s Most Popular Country Sellers
Although Amazon may be an international business, it is the United States that dominates the market for products and consumers.
Over 60% of Amazon’s global internet traffic now comes from America.
Amazon’s customers in America also buy frequently from Amazon.
48% visit Amazon over 1x per week. A total of 89% Americans who live in the U.S. shop at Amazon at least once per week.
It is evident that Amazon has the United States as its primary market.
What Is Amazon’s Target Salary Bracket?
To save money and time, his audience prefers online shopping to in-person.
Also, this demographic finds Amazon appealing because of its online presence. They are usually busy working and don’t feel they have enough time to stop by a shop.
They are more likely to be interested in discounts and offers. Amazon recognises the importance of this spending behavior and devotes days such as Amazon Prime Days (Black Friday), Cyber Monday, to offer big savings on products.
Amazon Offers Different Gender Shops.
Amazon’s gender-specific shopping habits are quite evenly distributed.
Amazon Customers shop on average a lot.
Amazon customers love Amazon and are loyal to Amazon. They also frequently buy items from Amazon.
Amazon Prime customers, however, buy more products than those who are not Prime members.
Amazon Prime subscriptions buy Amazon Prime membership at least one week per month, which is 48%, 74%, or at the most, once every two weeks.
Comparing these numbers to other Prime members makes it clear why Amazon rewards Prime users with special deals.
This means that only 37% non-Prime members purchase Amazon products more than once per year.
What does Amazon do to cater to their target market?
Amazon is known for its wide product variety. This is why it attracts so many customers. Amazon has over 120 million items that appeal to different target markets.
Amazon also caters to target markets by constantly repositioning its products in response to changing retail economies.
Amazon monitors the sales of particular products and posts advertisements on their website’s homepage.
Amazon customers have a different lifestyle.
Amazon targets those who know how to navigate the internet and are skilled in basic technology.
Amazon also offers an online platform that is convenient for shoppers who aren’t able to go shopping in person.
Amazon shoppers are usually busy, so they would prefer to spend more time on work and leisure than shopping.
What Factors Are Most Important To Amazon Consumers?
Price is the main reason that Amazon customers buy products. Amazon was the preferred ecommerce platform for 82%, with consumers reporting that the company’s prices are lower.
Other factors that entice consumers to shop at Amazon are the low shipping costs, positive product reviews, and flexible return policy.
Over 40% of Amazon customers spend at least 25% of their online shopping.
46% of online shoppers visit Amazon first for product comparisons.
Amazon is known for its convenience, which makes it a popular choice.
Amazon is simple to navigate for customers, making it a convenient one-stop-shop that saves time and eliminates the need to visit multiple shops.
About half of Amazon customers based in the United States report the ease of shopping as the main reason they shop at Amazon.
What percentage of Amazon customers shop there?
Amazon attracts over 200 million people per month on an average.
Amazon has reported that the United States boasts approximately 101 million Amazon Prime subscribers.
Amazon is the preferred marketplace for many consumers.
These figures do not reflect Amazon Prime’s worldwide customers as Amazon Prime does not exist in all regions where it operates.
What do Amazon customers think about Amazon?
Just because Amazon is home to a large customer base, it does not mean their consumers agree with the company’s social and environmental impacts.
For example, almost a quarter of Amazon customers have negative feelings about the company regarding their impact on the environment and retail.
Some people believe Amazon is a monopoly and does not allow for diversity in the retail economy.
Amazon, however, offers entrepreneurs a vast market to help them sell their products on Amazon.
Amazon also recently released their Climate Pledge. This pledge states that Amazon will use 100% renewable energy by 2030 and order 100,000 electric delivery trucks to reach net zero carbon emissions by 2040.
You now have a better understanding of Amazon’s target audience. Read our articles about Amazon book sales statistics, what Amazon makes and whether Amazon will be coming to New Zealand.
Amazon’s affordable prices and fast shipping are ideal for consumers in the middle- to upper-class who don’t have time to go shopping in person due their work schedules.
Amazon’s presence online is a reason why younger generations, between 18 and 30, prefer Amazon. Prime subscribers make up the bulk of Amazons customers.
Amazon’s Most Popular Age-Demographic Products Are These?
Amazon average users are 37 years old. In June 2019, 53% (53%) of Amazon users were between 19 and 43 years old, according to the report. This group represents 37% American citizens. Amazon customer demographics clearly show that Amazon target the average American consumer. Jan 3, 2022
Amazon is a Target Demographic
Amazon’s target audience is middle- and upper class consumers, equally split between men and women. They have smart devices or computers at home aged between 18-24 as of 2022. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.
Amazon: Which gender uses it the most?
March 21, 2018
How do Target’s Demographics Compare?
Target’s customers also tend to be younger. Between 58-60% and Target’s customers between 18-24 years old, as against Walmart (where that age range is approximately 48%), Kohl’s (44%), and Kmart (34%). November 3, 2016,
.Amazon Target Market In 2022 (Age, Gender + Demographics)
