What Font Does Amazon Use In 2022? (Types + Similar Fonts)

Amazon’s unique, consistent and universal logo design and font have helped to establish a solid brand image around the globe.

I bet you have already noticed Amazon’s distinctive font. What have I learned about Amazon’s font?

Which font will Amazon use in 2022?

Amazon Ember became the Amazon brand’s primary font in 2022. Amazon Ember is used across their website as well as all Amazon Apps. The font is simple to read for shoppers shopping online. Amazon Ember, which was first introduced for the Kindle Oasis ereader in 2016, is now available.

Keep reading to discover more about Amazon’s fonts. You can also download the fonts.

What Are Amazon Font Types?

Ember or Bookerly are Amazon’s most popular fonts. Ember may be used as a regular or an italic font for Amazon.com written content.

There are occasions when you will see Times New Roman or Arial, depending on what fonts your computer supports.

It is important to note that Amazon Kindle’s font choice depends on what generation you are using. Bookerly will be the default font on old Kindles. However, Amazon Ember can also be used on newer Kindles.

Ember was initially introduced for Amazon Oasis’ e-reader. It then became an integral part of the whole website.

It is easy to tell the differences between the fonts Ember and Bookerly by the fact Ember has a sans serif font, while Bookerly does not.

The Kindle’s small lines allow for easy and comfortable reading thanks to Brookerly serif fonts.

Which fonts are similar to Amazon’s?

Roboto and Lato are fonts that look similar to Amazon Ember. Ubuntu Pro Semi Bold is another popular alternative.

For Bookerly, similar serif fonts are Apolline, Vega, Weiss, Caecilia, and Baskerville.

Amazon Kindle users can pick between Bookerly and Ember, but also a selection of fonts.

Amazon fonts have been designed so that they are accessible across different devices.

Because Amazon places readability and layouts that are print-like at the top of its priorities in designing fonts and installing them on their website and other gadgets,

Do Amazon Logo Fonts Have Changed in the Past?

The fonts used by Amazon have been changed many times since 1994 when the company was established. Amazon’s logos show the evolution of the company over time.

Amazon has used six logos throughout its existence. They did this from its inception six years ago, right up to the 2000 settlement on the trademark that is widely recognized by millions around the globe.

The Amazon logo font is Officina Sans Bold, a sans serif typeface that appears above the yellow arrow and curves upward to create a smile.

Franklin Gothic, Rotis Sans Sif and Rotis Sans Sans Serif may be helpful for those who are interested in using similar fonts to Officina Sans Bold as used in Amazon’s logo.

Have Amazon Web Fonts Changed Over Time?

Although the Amazon logo has not changed in over 20 years, web fonts were updated recently.

As Amazon Ember, Bookerly and other updates were made in 2015/16, the popularity of the company has soared.

Amazon Echo has the Ember font applied to all apps.

In 2018, Amazon tested Bookerly on the website and got mixed reviews, with some people finding it easier to read but other shoppers feeling like the website had changed too much.

In response to that feedback, Amazon has ever since continued to use Ember for the website.

Do Amazon Fonts Come in Different Styles?

Amazon Ember (and Bookerly) have different weights. Amazon selects the one that best suits their screen resolution.

Ember can choose from a number of weights, including regular, thick, book and semibold. Screen texts and menus use various weights.

Additionally, Amazon’s official description of Ember highlights its subtle softness around the edges and corners. Its refined weights make the Ember font ideal for headlines across the website.

Bookerly has three weights: light, regular, and bold, and these can be adjusted along with font size while reading on your Kindle.

Can I Download Amazon Fonts?

Amazon Ember is used by Alexa Home & Echo branding. Amazon developers have the ability to download fonts for these devices from their website.

This downloadable font folder also includes Amazon typeface library usage guidelines with detailed descriptions of the fonts and how they are used by Amazon for marketing and branding purposes.

These fonts are not available for download. You can also use other similar fonts such as Roboto or Lato.

Amazon can be found in related posts. These include why Amazon sells so few, how safe Amazon is, and what makes Amazon so popular.

Conclusion

When you’re browsing on Amazon or reading more about your favorite topics on Amazon Kindle, you’ll mainly see two fonts: Ember and Bookerly.

Ember font is the standard brand font on Amazon’s website. It also appears on Amazon Oasis ereader. Bookerly will be the standard font for older Kindle generations.

You can change the font settings on the Kindle to make your text look differently. Otherwise, if you see a sans serif font on the Amazon website, it’s Ember, and if you see a serif version on Kindle, it’s Bookerly.

.What Font Does Amazon Use In 2022? (Types + Similar Fonts)