Ikea’S Slogan

Ikea’S Slogan In 2022 (What It Means, Evolution + More)

IKEA was founded in 1943 and has become a major retailer around the globe. It is also devoted to helping people improve their homes.

  • It’s likely that you are a regular customer of IKEA and wondering what the slogan means. I did some digging and I am happy to share what I learned about IKEA’s slogan.
  • IKEA Slogan 2022
  • IKEA’s slogan, “Let’s Make Your Home Special”, was revealed at the 70th anniversary IKEA’s very first catalogue in 2022. It refers to practical solutions that are affordable and make customers’ lives easier. IKEA’s logo is currently in use since 1983.

  • If you want to learn more about what previous IKEA slogans have been, what IKEA’s tagline, brand promise, and values are, and much more, keep on reading!
  • IKEA's Slogan In 2022 (What It Means, Evolution + More)

    What Does The IKEA Slogan Mean?

    IKEA’s new slogan “Let’s Make Your Home Special” was released in 2021, along with the launch of their brand-new catalog. The 70th anniversary edition has also been celebrated.

    IKEA wants to make your home unique and offers functional items at affordable prices.

    Along with that, the new IKEA slogan further relates to the concept of the IKEA catalog being transformed into a ‘how-to’ guide to improving customers’ homes.

    This is particularly relevant given the recent pandemic in which so many people have spent their time indoors.

    IKEA Slogans:

    IKEA’s slogan used to be “creating better lives for many”, meaning that it aims to improve people’s lives through its products.

    IKEA has placed emphasis on customer-centric marketing and uses the IKEA catalog as a platform to communicate its brand message.

    IKEA's Slogan In 2022 (What It Means, Evolution + More)

    IKEA’s motto:

    IKEA’s slogan, “Creating a better Life for Many People”, was adopted by IKEA. The tagline, “The Wonderful Everyday” is prominently displayed in IKEA television commercials.

    IKEA started its ‘Wonderful Everyday’ campaign in 2017, which encourages the public to celebrate the small things in life.

    What Is IKEA’s Brand Promise?

  • IKEA’s brand promise is ‘to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.’
  • IKEA offers a brand promise that goes alongside the slogan ‘let’s make your house special’ and the old saying to create better everyday lives for many’.

    IKEA’s brand promise will help it build trust among its customers.

    IKEA keeps its promise to customers and encourages them to return.

    IKEA's Slogan In 2022 (What It Means, Evolution + More)

    IKEA’s Core Values:

    IKEA has identified 8 core values it adheres to in order for its business to be successful. Retailer IKEA believes in leading by example. They want people who follow their lead.

    IKEA places a lot of emphasis on togetherness, and also cares about the people, the planet, and wants to create positive changes in the world.

    Along with that, IKEA has a strong desire to provide low price items, which is why cost-consciousness is an important part of its key values.

    IKEA’s core values include taking and giving responsibility, as well as empowering people.

    IKEA continues to improve and renew its products. It also strives for simplicity in its shopping experience, which is part of the Smaland heritage.

    Lastly, IKEA always wishes to be different with a meaning, by thinking in unique ways, experimenting and questioning existing ideals to provide a good outcome.

    What Is The IKEA Logo?

    IKEA is an acronym that stands for founder Ingvar Kamprad. Ingvar Kamprad, his farm in Elmtaryd and Agunnaryd were the names of the retailers.

    The first IKEA logo was used in 1951. Since 1983, the IKEA current logo shows the blue retailer’s name in a circle with a yellow border and within a bigger blue square.

    If you are looking for more information about IKEA and its target market, as well as if IKEA claims to be ethical, here’s some IKEA trivia.

  • Conclusion
  • IKEA’s slogan “Let’s Make Your Home Special” is used every day since 2021.

    IKEA ensures that its slogan, tagline, and brand promise all align with its aim to give customers quality home and lifestyle products at low prices.

    .Ikea’S Slogan In 2022 (What It Means, Evolution + More)

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