15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon.com, Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)




Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is a leading online e-commerce site. This is Amazon’s #1 ranking as an online shopping hub, above Walmart and eBay. It is difficult to understand what it was that allowed Amazon to achieve such success.

This article will give you 15 reasons Amazon is the #1 eCommerce website worldwide.

  • Amazon’s 2022 Success Story: 15 Reasons to Be Happy
  • 1. Amazon Places Customer First, No Matter the Situation
  • The main reason Amazon is so successful is due to the high-quality customer experience that they offer.

    Amazon delivers fast and reliable service, low prices and an extensive selection of products.

    Amazon is able to keep this business model in place for years, and it has been successful in many other countries.

  • 2. There are many products to choose from
  • Amazon has a variety of product categories that allow for wide appeal to a broad range of customers.

    Amazon or third-party sellers can make products available to all of the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories
  • Items for Baby
  • Beauty & Hygiene
  • Books
  • Vinyl & CD’s
  • Mobile Phones & Accessories
  • Fashion
  • Shoes & Footwear
  • Jewelry
  • Collectibles
  • Fine Art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Groceries
  • Made by hand
  • Home & Kitchen Appliances
  • Industrial & Scientific Appliances
  • Luggage & Travel Gear
  • Movies & Television
  • Music Instruments
  • Supplies for Office
  • Pet Care & Supplies
  • Sporting equipment
  • Tools & Home Improvement
  • Toys & Games
  • Video Games
  • 3. Innovative Technology
  • Amazon has adopted state-of-the art technology to its business model.

    Amazon Echo can play music, do research and check the weather. Amazon was able to sell 22 million Echo units in 2017, making it an extraordinary source of revenue.

    Amazon Alexa can also be a party of the Echo. This AI integration allows users to download the Echo to their phone and then apply it for a wide range of scenarios.

    For example, Alexa can be hooked up to light fixtures, which can be turned on and off with a simple voice command.

    Amazon customers find these applications extremely useful, and they also help to further Amazon’s mission of providing convenience to all consumers.

  • 4. Excellent Customer Service
  • Amazon offers many ways for customers to get help. You can choose from different types of customer service pages to help you select the needs that you require. Here are the different categories.

  • You Orders
  • This page is for customers to locate recent orders, track the packages down and to cancel packages.

    Customer can submit problems to the seller, or write a review about their product.

  • Returns & Refunds
  • Customers will find answers to their frequently-asked questions regarding refunds and returns. There are two links from this page to customers’ order pages and the Manage Returns webpage.

  • Digital Services & Device Support
  • This page is separated into two main categories with their own sub-categories- Things You Can Do and Popular Articles.

    You can manage your subscriptions, view/cancel digital orders and download apps.

    The Popular Articles category lists helpful articles for returning kindle books, getting a Fire Tablet to charge, cancel Kindle Unlimited, get help pairing a Fire TV remote, cancel Music Unlimited, and to download the Alexa App.

  • Manage Prime
  • This page lists all the Prime member services including streaming, shipping and Prime Reading.

    You will find a listing of frequently-asked questions towards the end of the page to help you manage your Prime account.

  • Payment Options
  • Customers will be able to adjust their payment options when placing orders on Amazon.

  • Your Account
  • This section lists six sub-categories that can be used to help you manage a customer’s account. You can access your Login and Security information, including your addresses, log in details, security, login, payment, gift cards, prime, and other orders.

    Below is a list of articles which will assist you in your order, shopping and subscription preferences.

  • Safe Online Shopping
  • This page contains several articles which will assist you in protecting your privacy online. These articles also include information on Phishing (spoofing), and Legal Policies.

  • 5. Perks Of Amazon Prime
  • Amazon Prime is one of Amazon’s main assets.

    Amazon Prime Video Memberships include Prime Delivery, Prime Early Access and Prime Video.

    The Prime membership only costs $12.99 per month ($119 per year) and comes with a large number of perks.

    Customers get a bigger incentive to order more and can avail of same-day or two-day shipping.

  • 6. Delivery Speeds
  • Amazon delivery times can vary depending on country or region. But orders will be given upfront with estimated delivery dates and delivered faster than many other ecommerce websites.

    Prime members can get faster deliveries by paying an additional few dollars per month. Some orders are delivered the very same day.

    All orders include a tracking code, which allows customers and others to check the status of their packages on a regular basis.

  • 7. Unified Experience Team
  • Amazon uses a complete UX Team (or User Experience Team), to perform search engine research and find what Amazon customers are looking for.

    This allows each individual customer to have the products in their recommended section be catered towards their particular niche or interest.

    This has proven to be more profitable and helps improve Amazon’s customer service.

  • 8. Multiple Sale Strategies
  • Amazon has gained a large amount of success by moving outside of its online marketplace and branching out into other forms of business.

    For example, opening the Amazon Fresh grocery store has enabled Amazon to create and sell their own brand of produce and snack food, further expanding their market and generating more profit outside of Amazon.com.

    Amazon even offers packing and shipping services in stores like Kohl’s so customers can return items hassle-free.

    This service is not always free, but it enhances the customer experience Amazon strives for.

  • 9. Regular Discounts And Reasonable Prices
  • Amazon frequently offers discounts for most categories on their website (the Fashion category is excluded from discounts in some areas).

    The following are some of the deals they offer:

  • Today’s Deals
  • Watched Deals
  • Outlet Deals
  • Warehouse Deals
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe and Save
  • 10. Book Business Focus
  • Amazon launched its e-commerce venture as an online bookstore. It has continued to focus its attention on this business since then.

    Amazon Kindle e–readers, Kindle Direct Publishing, Audible, as well as their extensive selection of physical book have kept Amazon at the top spot among online bookstores.

    Amazon also has Goodreads.com. It is the largest online social network for book lovers.

  • 11. Worldwide Service
  • Amazon provides websites for countries such as the United States, Canada and Australia.

    Amazon also has a Worldwide Store that is available to those countries who don’t yet have an Amazon.com website.

  • 12. For Individuals: Catering Products Display
  • Amazon uses a UX Team to make it easier to locate the products customers are searching for. Amazon recommends books, clothing and other related items in its recommended section.

    Amazon offers related products underneath the product pages.

  • For example, if a customer is looking at a hardcover journal, Amazon may display similar journals beneath the product page to help their customer find exactly what they’re looking for
  • 13. Secure Consumer Environment
  • Amazon maintains a strict Privacy Notice, which protects customer privacy when shopping on Amazon.

    Amazon will not give out any financial or personal data to anyone except third-party vendors. There is also a way for consumers or sellers to report frauds.

    For more information, see our guide on safe Amazon shopping.

  • 4. Caters To Multiple Niches
  • With its large catalog of products, Amazon is able to cater to multiple different niches.

    If you are looking for the perfect product, metalworking, bookbinding or vintage decor can all be done.

  • 15. Kindle Direct Publishing
  • Amazon focuses widely on books in its business model, and this includes self-publishing services.

    Authors are able to publish physical books and ebooks through Amazon completely free of cost, unlike most self-publishing services.

    Additionally, Amazon publishing provides wider distribution than most self-publishing services.

  • Conclusion
  • Amazon is successful due to its high-quality customer experience. They offer reasonable prices, reliable shipping, a large product catalog, safety while shopping, and they cater their products on display to each individual consumer.

    Amazon offers a wide variety of services, from self-publishing to grocery shopping, and they offer their services worldwide.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

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